Calculating The Value of First-Party Data for CPG Brands
In the current digital landscape, effectively understanding and utilizing First-Party Data is essential for Consumer Packaged Goods (CPG) ...
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In the current digital landscape, effectively understanding and utilizing First-Party Data is essential for Consumer Packaged Goods (CPG) ...
Distributed commerce refers to a shopping model where customers can purchase products directly from the platform or content they are currently ...
Shoppable® CEO Heather Udo takes us through a snapshot of ecommerce trends shaping the various strategies of consumer packaged goods companies ...
Revolutionizing E-Commerce: Shoppable’s New Headless Commerce API Wrapper The e-commerce landscape is evolving, and Shoppable is leading the ...
The Traveling Universal Checkout: Paving the Way for Seamless Commerce Dear Shoppable Community, I am thrilled to share some news that marks a ...
Shoppable’s founder and CEO Heather Udo co-hosted a webinar with KERV.ai’s COO and Chief Innovation Officer Marika Roque. They discussed their ...
Agencies and brands will, now, be able to incorporate commerce, including a headless checkout, into their existing platforms and marketplaces ...
Welcome to part 2 of this 3-part series meant to be a comprehensive guide for consumer product goods marketers on how to employ first-party data ...
This 3-part series is a comprehensive guide for consumer product marketers on how to employ first-party data for a competitive edge and ...
The goal of every marketer is simple--to sell your products.
Setting up commerce is an investment in time, personnel, and resources. The value obtained by choosing Shoppable® is multifold. Learn the ...
Key Takeaways
Updated 11/12/2024. We are often asked how Shoppable’s Universal Checkout compares to traditional affiliate links, including “Where to Buy” ...
The Rise of Retail Media Retail media represents the "third wave" of digital advertising (after search and social), transforming how brands ...
What is Shoppable®? When looking for a definition, know that Shoppable® is not just an adjective, but refers to a suite of products that enable ...