Exciting New Releases: Enhancing Your Shoppers' Experience

We're thrilled to share some major updates that have rolled out across Shoppable. These releases focus on creating smoother shopping experiences for your shoppers while giving you more control and insights into your sales performance.

Order API: Query by Campaign

Shoppable's latest update to the Order API now allows you to query orders by campaign name using our staging endpoint, making it easier to track and analyze the performance of specific marketing initiatives.

Enhanced Product Variety with Shoppable® DTC Lite Updates

You now have more flexibility in how they showcase your products:

Product Variations Made Simple: Customers can now offer different variations of the same product (size, color, style) and group them intuitively within the cart. This means shoppers can easily find exactly what they're looking for without confusion and without requiring your brand to set variations on your product detail page (PDP).

Smarter Target Integration: We've implemented Target's $35 minimum order requirement directly into the platform, ensuring smooth checkout experiences and reducing cart abandonment.

Amazon Integration Reaches New Heights

Amazon Link-Off functionality is now also available in DTC Lite V6, bringing shopper-friendly improvements:

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• New for You: Amazon tracking is now available in your dashboard – valuable data for optimizing your strategy.
  
  

Behind-the-Scenes Improvements for Better Performance

We've enhanced our cloud services with the ability to query individual merchants more efficiently, leading to faster load times and better overall platform performance.

1-Click Universal Checkout Experience Gets More Personal

Embedded Checkout brings customization and functionality improvements:

Express Checkout Enhancement: When shoppers use Link, Apple Pay, or Google Pay, the system automatically captures and returns address information, streamlining the entire checkout process.

Brand Your Checkout: You can now customize both the color and text of your "Pay Now" button to match your brand aesthetic and voice, creating a more cohesive shopping experience.

Shoppable's Shopify Integration Gets Even Better

Our Shopify app just became more reliable and powerful. We've updated the app authorization in accordance with Shopify's latest requirements, ensuring seamless setup and management. Most importantly, we've upgraded the ability for Shopify merchants to easily add their products to be marketed through the Shoppable Catalog, making it simpler than ever to get your products in front of shoppers across multiple channels and distribution points.

What This Means for Your Business

These updates represent our commitment to reducing friction in the shopping journey while giving you the tools and insights needed to optimize your sales strategy. From better product organization to streamlined checkout processes, every enhancement is designed to help your shoppers buy more easily and help you sell more effectively

Current Customers: Ready to take advantage of these new features? Contact your Custom Success Manager to learn more about any of these new releases, or explore the new functionality in your Shoppable dashboard today.

We're always working to improve your experience and your shoppers' experience. Stay tuned for more exciting releases coming soon!

New to Shoppable? Let us solve your e-commerce and shoppability challenges: