The Future of Commerce: Traveling Universal Checkout and New U.S. Patent Announcement

The Traveling Universal Checkout: Paving the Way for Seamless Commerce

Dear Shoppable Community,

I am thrilled to share some news that marks a significant milestone in the evolution of commerce. Shoppable is announcing a new technology called a Traveling Checkout that allows consumers to make purchases, across multiple publisher and advertiser websites, all with a single cart and checkout page that can travel with the consumer from site to site.  Today we are announcing that Shoppable has been granted a new patent, its 4th in total, by the United States Patent & Trademark Office for its innovative Traveling Universal Checkout.

How Does It Work?

This patented technology allows a consumer to add products to a cart on one website, and then move to a new website and add more products which will be combined with products from the first website. When they are ready to make a purchase, they can complete the transaction with a single checkout using the Traveling Universal Checkout which is an expansion upon Shoppable's original Universal Checkout or multiple-retailer checkout technology.

Cart abandonment will be a thing of the past.

The Traveling Universal Checkout leverages cutting-edge technology to enable a seamless shopping experience across various online platforms, publishers, brands, and retailers.  Since the cart will always travel with the consumer, there are no separate abandoned carts, and Shoppable can help consumers easily create a universal wish list for anything they want to come back to later. This allows Shoppable to help brands and retailers capture incremental sales.

Why Is This a Big Deal?

  1. Freedom to Shop Anywhere:

    • Consumers are no longer restricted to a traditional e-commerce website or app for their purchases. The Traveling Universal Checkout empowers them to shop from a diverse range of platforms, ads, videos, and content exploring the entire digital marketplace effortlessly with a universal shopping experience.
  2. Streamlined Experience:

    • Forget the hassle of trying to track down products you discovered in content or the annoyance of forgetting which websites you created carts at with the hope to back to later. The Traveling Universal Checkout streamlines the entire process, saving time and effort for users.
  3. Enhanced Security:

    • With our advanced security measures and PCI-DSS (Payment Card Industry Data Security Standard) compliant technology, users can trust that their payment information is safeguarded throughout the shopping journey. Shoppable prioritizes the privacy and security of our users.
  4.  Radical Reduction in Abandonment:


    • Since the cart travels with the consumer, products will follow with the consumer and help them keep track of items they have added to the universal cart, dramatically reducing cart abandonment. This will also help consumers reach free shipping thresholds even faster as Shoppable's universal cart algorithm helps the consumer find which retailers have the products the consumer wants in the best possible combination. 
  5. Future of Commerce:

    • We believe that the Traveling Universal Checkout is a glimpse into the future of commerce. Shoppable is at the forefront of this evolution, bringing innovation that anticipates and meets the changing needs of consumers.
    • Consumers should be allowed to shop where they want and how they want. Advertisers and publishers need to enable technology that gives the consumer a consistent, universal experience with choices of how they want to check out and from where. As technology continues to evolve, so does the way we shop. 


Join Us in Shaping the Future of Shopping

This new invention shows the hard work and in-depth distributed commerce expertise of the Shoppable team, and I'm proud to work with each of them.

We are immensely proud of the recognition from the United States Patent & Trademark Office for Shoppable's Traveling Universal Checkout. This patent is not just a testament to our commitment to innovation but also a promise to our users that Shoppable will continue to lead the way in shaping the future of commerce.

At Shoppable, our mission has always been to make the shopping experience as seamless and convenient as possible. With Shoppable's latest innovation, the Traveling Universal Checkout, we are taking a giant leap towards achieving this goal.

Thank you for being a part of the Shoppable community. We are excited about the journey ahead as we continue to make shopping more accessible, convenient, and enjoyable for everyone.

We look forward to continuing to make the world around us Shoppable®.

To get on the waitlist for this new technology, sign up here.

Happy Shopping!



Heather Udo

Founder & CEO, Shoppable

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