As consumers, we discover new products all around us, but too much friction exists from discovery to purchase. Consumers demand instant gratification, and when you don’t give it to them, they often don’t purchase your products because there was too much friction.
Shoppable brings the cart to the consumer anyone they discover products. Consumers want convenience and choice. This enables them to checkout wherever they choose.
WHY SHOULD YOU CARE?
Frictionless shopping is tablestakes. Facebook estimates that friction in online checkout processes cost U.S. businesses alone more than $213 billion in sales in 2019.
Retailers need to be everywhere their consumers exist and provide a frictionless path to purchase. Shoppable helps merchants do this. Contact us to become a Shoppable partner today. It’s risk-free for all merchants.