What's New: Merchant Dropdown Display Options

DTC Lite just leveled up.

At Shoppable®, we’re always listening for feedback from our customers and partners, and this new feature was requested by some of our current customers. 

Today, we're introducing a new enhancement for Shoppable DTC Lite and Shoppable Instant Shop: a new option for how you display merchant options and prices to your shoppers.

Now, you can select between two beautifully designed dropdown styles that align with your strategy and business needs.

Option 1️⃣:  Logos with Pricing

Give your shoppers clarity and confidence right from the start. Display merchant-specific pricing next to each option so customers can make quick, informed decisions.

Perfect for:

• Boosting conversions with transparency

• Helps your shopper price compare without additional clicks

• Gives shoppers confidence in inventory availability

• Empower shoppers with all the information they need in one place    
  
  

   

Option 2️⃣:  Logos Only

Prefer a clean, brand-forward checkout? Showcase merchant logos only — no prices — for a simplified shopper choice. 

Perfect for:

• Meeting 'Fair & Equitable' Requirements some brands require

• Minimizing distractions

• Encouraging shopper choice based on brand alone

  
  
  
  
  

🤝 Fair & Equitable Merchant Display

When using the Logos Only option, Shoppable does not activate price comparison. This ensures that the experience fairly highlights all participating merchants, providing a neutral, brand-aligned checkout where shoppers simply select their preferred retailer. This approach supports strong retailer relationships and a balanced partner ecosystem  without emphasizing price as the deciding factor unless you choose to.

Why This Matters

These new dropdown options give you the freedom to choose your cart style without a single line of code. Whether you want to emphasize price transparency, aesthetics, or conversion performance, Shoppable® now makes it simple to test, learn, and optimize — all within your DTC Lite experience.

At Shoppable®, we believe the path to purchase should feel as seamless as the product itself. This feature empowers you to design a checkout that’s as dynamic as your brand.

Get Started

The new DTC Lite Dropdown Options feature is live and ready for all Shoppable® DTC Lite customers today. It will be available on Instant Shop soon.

If you’re already a customer, reach out to your Shoppable customer success manager who can configure your cart for you.

New to Shoppable and ready to elevate your checkout experience?
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