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We often get asked how Shoppable’s universal checkout compares to traditional affiliate links. The results are in!
In a recent study on conversion rates, Shoppable® DTC Lite (formerly ShopPack v4) is driving shopper checkouts at a rate significantly above the industry average.
The widely accepted conversion rate (defined as purchases/sessions) of affiliate sites is .5%, 80% of Shoppable® customers met or exceeded this benchmark.
Many customers had an average conversion rate of 4.2%. Shoppable’s average outperforms the affiliate benchmark by over 700%!
Contact your Customer Success Manager to review best practices or contact us to learn more about how you can sign up to use Shoppable’s technology for your business.