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Transform your content into commerce without the complexity of traditional e-commerce infrastructure
The Manufacturer's Data Dilemma: Customer Insights vs. Channel Harmony
For manufacturers, success through major retail channels comes with a critical blind spot: you're building someone else's customer relationship.
When your products sell through Target, Walmart, or Amazon, the retailer controls the transaction data, customer insights, and ongoing relationship. You may see sales numbers weeks or months later, but miss the rich order data and behavioral data that could transform your business. These are things such as closed-loop campaign performance, purchase patterns, demographic insights, seasonal trends, and cross-sell opportunities that inform everything from product development to marketing strategy.
This creates an agonizing strategic question: Should you build direct-to-consumer capabilities to capture that valuable customer data?
The Traditional DTC Dilemma
Most manufacturers considering direct sales face three painful trade-offs:
1. Massive Resource Diversion Building a full DTC operation means splitting focus between your core competency (manufacturing and marketing products) and an entirely new business (e-commerce operations, customer service, fulfillment logistics, and reverse logistics).
2. Channel Conflict Risk Launch your own e-commerce site, and you risk damaging relationships with retail partners who drive the majority of your revenue. Retailers don't appreciate competing with their own suppliers.
3. All-or-Nothing Investment Traditional DTC requires significant upfront investment in technology, inventory management, warehousing, and customer service, before you even know if direct sales will work for your brand.
The result? Most manufacturers stay trapped in the retail data blind spot, making critical business decisions without direct customer insights.
What if there were a third option that delivered customer data without the channel conflict?
Introducing Shoppable® DTC Lite™: E-commerce Without the Infrastructure
Shoppable® DTC Lite™ is a revolutionary embedded commerce solution that transforms any website into a shopping destination in under 30 minutes. No warehouse required. No inventory management. No fulfillment headaches.
Simply embed our lightweight shopping technology directly into your existing content, and watch your audience convert from browsers to buyers—while we handle everything behind the scenes.
How DTC Lite Works: From Content to Conversion in 4 Simple Steps
1. Embed Shoppable "Buy" Buttons Add our buy buttons to any content, including blog posts, videos, product pages, or ads. Each button connects to our secure, PCI-compliant, universal checkout system. Shoppable's patented checkout is already integrated with over 500 million products from the largest global retailers.
2. Shoppers Build Their Cart Visitors can instantly add products to their cart without leaving your website. They see pricing, availability, and shipping options from multiple retailer partners, including Target, Walmart, Best Buy, Ulta Beauty, and more.
3. Universal Checkout Optimization Our proprietary Shoppable Universal Checkout automatically finds the best combination of price, shipping speed, and product availability across our retailer network, maximizing conversion rates and keeping the shopper's focus on your branded products.
4. Seamless Fulfillment Once the order is placed, our retail partners handle inventory, shipping, and customer service in partnership with Shoppable. You collect valuable first-party data and order insights through your dedicated dashboard. You'll also be able to track conversion and sales data on a campaign by campaign basis in real time, allowing you to dial up spend on what's working and stop what's not working to save wasted media budget.
The result? Higher conversion rates, lower operational costs, and happier customers.
Why Leading Brands Choose DTC Lite: 7 Key Advantages
⚡ Lightning-Fast Implementation
Launch e-commerce capabilities in as little as 30 minutes with our plug-and-play solution. No lengthy integrations, no technical headaches.
💰 Zero Infrastructure Investment
Skip the warehouse, inventory management, and fulfillment logistics. Our retail partners handle the operational heavy lifting while you focus on what you do best—creating compelling content.
📊 Rich Performance Analytics
Access real-time data on cart performance, SKU-level sales, shopper behavior, and conversion optimization opportunities through your secure dashboard.
🎯 Complete Brand Control & No Competition
Maintain full control over the customer experience from discovery to purchase. Customize the look, feel, and messaging to match your brand perfectly. No more forwarding your shoppers to a retailer's page, which has your competitors' products vying for the shopper's attention and siphoning off your marketing dollars to them.
🔐 Enterprise-Grade Security
Benefit from PCI and GDPR-compliant data collection, secure payment processing, and industry-standard security protocols without the compliance burden for you.
🛒 Advanced Commerce Features
Support product bundling, multi-pack creation, TikTok commerce feeds, Google Product Listing Ads, substitution assistance, and more—all included in the platform.
🌐 Hybrid Commerce Strategy
Combine direct-to-consumer and retail sales in one seamless experience, preserving valuable retail partnerships while capturing direct customer relationships.
The Power of Hybrid Commerce: Best of Both Worlds
Traditional e-commerce forces brands to choose between direct sales and retail partnerships. DTC Lite eliminates this false choice through our innovative hybrid commerce approach:
- Shoppers discover products through your content and brand experience
- Cart building happens on your website with your branding
- Checkout offers a choice between multiple fulfillment options
- Retailers handle fulfillment using their existing infrastructure
- You capture customer data and maintain the relationship
This approach delivers superior unit economics compared to traditional marketplace selling, while maintaining the convenience and trust shoppers expect from established retailers.
Complete Feature Set: Everything You Need for Modern Commerce
Core Commerce Features:
- Multi-retailer checkout with real-time optimization
- Secure Order Data API for customer insights
- Brand-prioritized shopping flow
- 1-click checkout integration for ads
- Full shopper support services
Content Integration:
- Display Ads
- Content Ads on Publishers' Websites
- Shoppable® Video and CTV Commerce
- TikTok commerce catalog support
- Google PLA compatibility
- Product bundling capabilities
- Real-time campaign tracking
- Influencer campaign tracking
Data & Analytics:
- SKU-level order reporting
- Behavioral trend analysis
- Conversion optimization insights
- First-party data collection
- Performance dashboard
Is DTC Lite Right for Your Business?
DTC Lite is ideal for:
- Brands without an e-commerce infrastructure who want to test direct sales
- Brands looking to capture first-party consumer order data and get closer to their consumer
- Content creators and media companies looking to monetize their audience
- Established retailers seeking to expand their digital presence beyond their main e-commerce website
- Marketing teams that need flexible, trackable commerce solutions with closed-loop order data
- Anyone frustrated with traditional affiliate marketing limitations
Ready to Transform Your Content Into Commerce?
Don't let infrastructure limitations hold back your revenue potential. See how Shoppable DTC Lite™ can transform your website into a conversion-optimized shopping destination.
Schedule a Demo | Start Free Trial| View Pricing
Questions? Contact our commerce specialists at sales@shoppable.com for a personalized consultation.