Ecommerce pioneer, Shoppable®, today, announced a partnership with cloud-based marketing and personalization leader, Jivox. This partnership has produced the most comprehensive personalized commerce marketing solution, available, using commerce to establish consumer identity along with the in-depth purchase behavior metrics to scale ads in a cost-effective manner.
Jivox’s recommendation engine allows rapid experimentation with a carousel of creative elements such as images, copy, product selection, discounts, and limited-time offers to easily determine what is relevant and engaging for potential customers. With the integration of Shoppable’s headless commerce platform, consumers can receive a personalized ad, click to buy, arrive at a landing page fully customized to the brand, and purchase from their retailer of choice, all within the ad. There is no link-out, unlike affiliate ads.
This frictionless user experience is enabled by Shoppable’s patented Universal Checkout API for fulfillment by top-tier retailers and bolstered by Jivox powered Personalized Commerce Marketing.
The Benefits for Online Advertisers
Shoppable® provides advertisers with valuable first-party order data and customer behavior analytics from sales and throughout the consumer journey. The purchase intelligence compiled by Shoppable® shows the impact of the creative assets used, informing both ongoing and future marketing efforts–at a time when consumer data privacy concerns continue to mount, and third-party cookies will soon disappear.
“Our partnership with Jivox opens a world of possibilities for brands and marketers working to crack the code to optimize active campaigns to achieve sales growth, while capturing first-party data,” said Heather Marie Udo, founder and CEO of Shoppable®. “Our embeddable architecture paired with Jivox’s personalized marketing platform marks a leap in the advertising industry’s ability to scale mass personalization and streamline sales.”
With the combination of Jivox and Shoppable® functionality, advertisers will have the ability to automate ad personalization and improve the precision of their analytics through the granular sales data collected.
For more, read the full press release, here.