Shoppable® Blog & Resources

Adding Value to Your Business: Publishers & Influencers

Written by Shoppable Admin | Jul 8, 2021 8:26:00 PM

The Top 5 Reasons Why Publishers Love Shoppable® 

• Access to over 400 Million Products across All Major Product Categories

• Order Commissions and Sponsored Shoppable Content - More Revenue Opportunities

• No Need to Hold Inventory 

• Little-to-No Internal Resources Required

• Increased Time Spent On-Site & No Traffic Re-directed from Your Website

 

I’m a Publisher; How do I work with Shoppable®? 

Shoppable® works with Publishers by turning your content into commerce. Through our patented Universal Checkout technology, we bring Publishers the ability to make online content (articles, advertisements, videos, recipes, and more!) shoppable.

Publishers often use Shoppable® DTC Lite™ technology to embed "Buy Now" buttons into content and embed the multiple-retailer Universal Checkout on their website. They also use Shoppable® Instant Shop to provide a curated storefront experience on their website. Both of these products, along with the Shoppable® Ad Experience™, can be used for sponsored content, paid placements, and other advertising needs.

If you are unsure which Shoppable® technology is best for your needs, please reach out to our sales team who can make a recommendation and answer any questions.

What is Content and Commerce?  

Whether your content is promoting something you’re selling, directly, or something you’ve purchased yourself, the landscape of “content” in any form demands to be monetized. We’re living in a digital age and the content created can easily be translated into commerce, or in this case:  ecommerce.

Does Shoppable® really open a new revenue stream for publishers and influencers?  

Yes! Shoppable® has created a technology specifically to benefit content creators who want to own their own ecommerce and earn commission from purchases made on their site, blog, app, or social media! 

How does using Shoppable® impact my content?  

By using Shoppable®, you gain access to a product catalog of over 400 million products that is growing every day. A Universal Shopping Cart with checkout functionality is hosted right within your domain, allowing you to curate and promote whichever products you choose. Not to mention, you won’t have the hassle of dealing with and/or devoting resources to handling customer service (we take care of that for you!) or order fulfillment (that’s the merchant’s job!).